What You Need to Know About a Trade Show Booth Before You Decide
• YOU'RE INVESTING IN A BOOTH.
• YOU WANT TO MAKE AN IMPRESSION ON VISITORS.
• NOT SURE WHAT YOUR DISPLAY SHOULD LOOK
LIKE YET?
Attractive, surprising, well-designed — these are the kinds of trade show booths that visitors gladly stop by, remember for a long time, and likely what you dream of. If you specify what your expectations are for participating in the trade show, you'll be closer to making the right decision.
Brand promotion
If your main goal is brand promotion, a branding booth will best fulfil your task. The concept of such a booth is determined by the marketing strategy and the nature of the business.
The colour scheme, graphics, and decorative elements should be designed in line with the company's image. Start by planning your day at the trade show and imagine the circumstances under which you will be talking with clients or potential contractors.
Whether you aim to shorten the distance or emphasize professionalism is fundamental to the decision regarding the booth's equipment and furniture. Intimate sofas will encourage guests to chat longer, while high bar chairs will create comfortable conditions for conversation without unwanted closeness.
Example from our portfolio
In the exhibition we co-created for KGHM Polska Miedź, we enhanced the display with visualizations representing shapes from coloured metals. Unobvious images on a very tall screen helped to build the image of a modern brand with established value and impressive capabilities.
Within the booth, several semiformal conversation stations were set up. See a video of this booth.
Product promotion
An impressive presentation increases sales in every industry. A product-promoting position should be designed with the target group and brand image in mind, but above all, it must make a star of your product.
When designing the exhibition, we try to anticipate the behaviour of the guests. At cosmetic or culinary trade shows, testing and tasting of the product should be facilitated. When exhibiting everyday objects, it is worth remembering that clients may need to touch and view equipment from a close distance.
We need to allow this by comfortably arranging the booth furniture.
Exhibition from our portfolio
For Energetlab 2022 trade fair, we designed a booth presenting products from Wago — a leading supplier of electrical solutions. We took into account customer needs and planned the presentation of devices in several ways to ensure easy access for guests.
We supplemented the equipment displays with video materials that present the company's capabilities and additionally improve the attractiveness of the booth.
An impressive booth within Your reach
We always emphasize that a stand-out booth does not have to be large. In our proposals, we focus on inventive solutions within the client's reach.
Adding interesting multimedia elements to a simple concept can yield spectacular effects. If you're still wondering how to best display your products to trade show visitors, don't hesitate to call or write. We are here to help! Learn more about how to use multimedia to create atmosphere here.
Still have doubts or want to talk about our offer? We are here to help. We invite you to contact us.
Let's talk about solutions for you.
Location and contact
We're often out and about, so before you head over for a coffee, please let us know via email or phone.
Creative Department Office
