What does “multimedia trade fair stand” really mean?

What differentiates a multimedia stand from traditional trade fair construction, and is it worth opting for such a solution?

A traditional trade fair exhibition equipped with a screen does not yet exhaust the definition of a multimedia stand.

Multimedia solutions assume the simultaneous use of various image presentation techniques. Thanks to this, they reliably attract attention, engage recipients and are willingly used in art, marketing, advertising and education.

Design and technology

Constantly changing marketing trends and new technological possibilities mean that our definition of a multimedia stand is evolving. Not long ago, we built a multimedia stand entirely from large format LED screens. Currently, exhibitors expect original additions and decorations that break the cold, futuristic image.

Wood, plants, decorative moss and other elements that give the installation a cozy atmosphere or evoke associations with nature are popular.

Ultimately, it is the saturation of technologies that determines the multimedia character of the stand, which can be equipped with additional monitors, interactive kiosks or multimedia tables in addition to LED screens.

Below is an example of a booth from a wall decorated with a hoarding, where we placed a multimedia totem and a large-screen monitor the size of 110 inches.

Multimedia know-how

Key to effective use of multimedia is designing appropriate graphic content or video materials and matching them to the media. The display should be both aesthetically pleasing, coherent and make balanced use of elements that stimulate viewers' perception.

Today's available means of expression, high-tech equipment offer a lot of possibilities and it is tempting to use them to the maximum. Art is about balancing engaging effects with an effective message. The priority is the readability of the message, so constant care must be taken not to overwhelm the audience with too much light, color and sound.

Multimedia to suit your needs and abilities

So far, our offer has been dominated by LED screens, but technological capabilities and customer expectations are changing, and this has prompted us to expand our range of solutions. The selection of equipment for the booth depends on the size of the installation, the capabilities of the client and what kind of graphic content he has at his disposal. Not every video or graphic content looks good on large-format screens, so there are times when we suggest monitors or smaller screens. Everything should be matched to achieve the best aesthetic effect, even if it means choosing more modest equipment in place of a huge LED wall.

If you need to know even more about the fair, boldly explore our blog or write to us. We are here to answer your questions 🙂