Akcja promocyjna PKL "#Wagonik Podróżuje"
The promotional campaign PKL #Cable car travels - hosts in historical clothes
The promotional campaign PKL
The promotional campaign PKL #Cable car travels - interactive table, Samsung Gear VR
The promotional campaign PKL #Cable car travels

The promotional campaign PKL "#Cable car travels"

The campaign "#Cable car Travels" was a series of five actions, where in 5 cities (Lodz, Krakow, Poznan, Warsaw, Sopot) in the historic PKL cable car in VR goggles it was possible to see our film 360 from entering the cableway to Kasprowy Wierch. On the multimedia table we presented the jubilee animation, archival PKL photos, quiz and mountain puzzle. Advertising agency MDI took care of the appropriate setting, they engaged hosts dressed in reconstructed costumes of the first employees of Polish Cableways Company. It was a very interesting accomplishment letting participants to move into a winter scenery of Tatra Mountains by using VR goggles during hot summer days. Interested people weren't missing. Cable car returned to Zakopane in August at the International Festival of Mountain Folklore where we presented our productions. The campaign was of the order accomplished in a cooperation with the MDI agency for Polish Cableways for the 80th anniversary of the launch the cableway to the top of Kasprowy Wierch.