Managing scale: We took full responsibility for the multimedia and technical production across over 700 m². This represented a significantly larger scope of collaboration compared to the previous edition.
Central stage: We designed and executed the main stage—the heart of the zone, which had to attract crowds and generate a "WOW effect."
Zone integration: We created a cohesive ecosystem connecting partner stands, dedicated chillout zones, and dynamic gaming stations.
Atmosphere and energy: Our goal was to ensure that every corner of this space pulsed with its own rhythm. We used light, movement, and multimedia to capture the raw energy of gaming.
The Webedia zone was one of the most energetic areas at the entire gamescom. A seamless partnership and full trust in our concept allowed us to create a cohesive, impressive experience. We proved that large, complex projects combining multiple zones and partners are where we thrive.