Port Mawani (Saudi Ports Authority): Industrial port atmosphere in a high-tech setting.
How do you transport the raw, industrial atmosphere of a port into a trade fair hall? For Port Mawani, commissioned by Aboab & Co., we focused on details that build atmosphere. This project is where inspiration from the world of shipping containers and cranes met modern multimedia
Inspired design: We deliberately fused industrial elements—such as corrugated metal referencing shipping containers—with modern solutions.
Creative multimedia: A key highlight was the LED screen integrated into a structure inspired by port cranes, perfectly bridging the thematic concept with technology.
Transparent VIP zone: To maintain the stand's openness while ensuring a comfortable space for conversations, the VIP area was constructed using large glass elements.
The result is a stand that doesn't just "look good"—it works. The thoughtful design, consistent with the branding, created a space conducive to building business relationships that attracted attention and left a lasting impression.
Project Partner: Realized on behalf of Aboab & Co.
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