Key project elements
"Storefront" Strategy: We positioned the boilers precisely at the edges of the booth. This makes them accessible to visitors directly from the aisles, acting as a magnet while not blocking the entrance to the interior of the island, where we planned the networking zone.
Transparent Innovation: Following the client's strong suggestion, which we emphasized in the design, we used transparent LED screens. This solution allowed for the display of dynamic marketing content without optically closing off the space – the booth "breathes," and the technology blends with the hall's surroundings.
Curved Multimedia Counter: The central point of contact is a curved counter equipped with LED screens. Its fluid shape not only breaks the industrial coldness of the steel boilers but also naturally guides visitor flow to the heart of the booth.
Navigating with Light: We highlighted the modern character with linear LED lighting in the floor and illuminated logos. The light defines the booth's boundaries and gives it a technological, fresh look that sets Pereko apart from traditional competitors.
