Key elements of the project
A product visitors could touch
The sample display was designed to support conversations about plywood colours, structures, properties and applications.
A natural brand language
Light wood, greenery and calm colours helped organize the stand visually and kept the products in focus.
Multimedia as support
LED screens and animated content showed application context, without competing with the most important element: the material itself.
Meeting space within the product experience
The stand layout allowed visitors to move naturally from viewing samples to discussing specific client needs.
Back area and service functions kept out of focus
Technical, storage and service functions were placed in a way that did not disturb the calm, product-focused character of the space.