ITT Technika – a digital showroom in a limited space

For ITT Technika, the challenge was the opposite: how to present a portfolio of heavy CNC machine tools without placing a full-size machine on the stand.

On a 40 m² space, the screen took over the main role in presenting the product. What mattered was not only what it displayed, but also how it was integrated into the stand layout.

The curved LED wall improved content visibility from different directions along the aisle. Its position also allowed the presentation to keep working even while conversations were taking place at the tables.

Branding order was just as important. With several partner brands, the goal was to make it immediately clear who was leading the communication and which brands were part of the offer.

Abplanalp – a large space that needed order

For Abplanalp, the challenge was not one dominant attraction, but a large space that had to be clearly organized: CNC machines, a tooling zone, service points, meeting areas, storage and natural visitor flow.

Structural columns were an additional element. Instead of treating them as an obstacle, we integrated them into the stand architecture. The built-up structure became the back area and naturally divided the space into a machine-focused zone and a tooling-and-meeting zone.

Dark walls and red carpet helped clearly define the brand space, while the functional layout prevented the large area from turning into chaos.