Two worlds, one meeting hub on 207m².
How do you merge two strong brands—flooring and doors—into a single, cohesive narrative? For Classen, across 207m² at the Warsaw Home trade fair, we created a space where design and technology served as a bridge. This is a story about how a meeting place becomes the heart of a brand.
"Two worlds in one" zone: We designed the stand in a peninsula layout, dividing it into two equal zones: flooring and doors. Each featured its own Key Visual, color palette, and dedicated product display.
Central bar – the heart of the stand: The element that symbolically and physically connected both worlds was the centrally placed bar. It became a natural networking hub—a place for inspiration and conversation.
Light architecture: The entire structure was unified by impressive, arched LED suspensions. Their form set the mood and attracted attention and subtly guided guests toward the center of the stand—the meeting place.
We created a space filled with inspiration, proving that two separate company divisions can function in a single, cohesive rhythm. This was a project where architecture (arches) and design (bar) became tools for building relationships and strengthening both brands simultaneously.
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