Berrylife × Mars Furniture | Meble Polska 2026 – case study
Furniture trade shows are one big test: can you actually have a conversation while a festival of stimuli is happening right next to you? And if the booth is an island, the test is even simpler: everything is visible from every side. There’s no “back” where you can hide the chaos. For Mars Furniture, we delivered an island format booth for Meble Polska 2026.
The priority was clear: product presentation. Our job was to build a backdrop that doesn’t compete with upholstery - while still not disappearing in the hall. A space that’s clear, cohesive, and comfortable for conversations. Without marketing overproduction.
Format: peninsula (semi-island)
Berrylife scope: everything - design, production, transport, build/dismantle, multimedia and content
Priority: showcasing Mars Furniture products
The simple trick that did the job: curtains/drapes – inexpensive, yet striking (and functional)
Multimedia: LED as an architectural element + content organized by the roles of each screen
The goal was to create a visually calm space that provides the perfect backdrop for Mars Furniture’s broad product range - without going unnoticed. We based the color palette on the client’s brand colors to achieve simplicity and clarity.
The design was built around minimalist elegance and a play of contrasts:
a black structure and walls create the impression of a solid build and organize the backdrop,
a light floor brightens the display and “cleans” the space for the furniture,
sheer tulle partitions break up the mass of the build and add lightness.
On top of that: greenery, plants, and slats. Not to make it “prettier.” To soften the harshness of black, introduce geometry, and subtly define zones. The client wanted one of the side walls along the aisle to be enclosed—so instead of a heavy, solid wall we used a section of slatted partitioning to keep an airy feel and visual lightness.
The furniture display zone dominated the booth, but the layout still had to do two things: invite people in and make conversations comfortable. The most visible corner from the main aisle was used as a “magnet”: a large LED screen surrounded by tulle in the bed zone.
This was intentional—a reference to a “bedroom window,” and a feature that catches your eye before the hall distracts you. The curtains appear further in as:
a visual continuation of the motif,
and a soft separation between the bed zone and the sofa/sectional zone.
We placed the reception desk not on the edge, but slightly deeper inside—so the entrance feels natural and the booth doesn’t feel “blocked.”
Behind reception: a bar area, with back of-house next to it. The entrance to the back-of-house was hidden behind a velvet curtain so it wouldn’t disrupt the aesthetics and would blend into the whole. Circulation was planned to form a smooth path leading through all zones of the booth.
The LED screens were designed to be part of the build - not a separate “device.”
The vertical screen formats visually extended the walls, adding lightness.
Their placement organized zones and helped communicate product groups.
The LED in the overhead rig had one job: to invite visitors clearly from afar to the Mars Furniture booth.
The overhead rig also served as the base for lighting: we used spotlights to evenly illuminate all products. Minimalist wall sconces were added as a subtle “mood” element - without overdoing it.
Mars Furniture supplied product materials: videos and photos. There were no ready-made descriptive texts - so our job wasn’t just adaptation, but building the entire logic of booth communication.
At Berrylife we delivered:
content selection (also from the client’s website),
graphic design and a plan of what appears on which screens,
format preparation, animations, and LED export.
The videos were delivered in Full HD, but we had to adapt them to the screens: crop, trim, and remove elements that didn’t work in a given format.
We dedicated two outer screens to a product carousel - quick access to the offer for every passerby.
The largest screen at the back worked as a backdrop with product videos, complementing the display.
Company information was placed behind reception - where the conversation naturally slows down.
The logo stayed consistently at the top of the screens so it wouldn’t “disappear” on a large surface and remained visible from every side.
The carousel ran as a continuous loop. Simple and effective. We also created a bumper with the brand pattern and logo that, at the right moment, merged the four wall screens into one graphic - a small detail that neatly ties the whole space together.
Lesson learned? Simplicity and product. A carousel + well-defined screen roles do more than “everything at once.”
The toughest part was staying within budget without losing the booth’s attractiveness. This is when design has to be practical: where cost brings real value, and where it’s only “for height.”
During optimization, we reduced the height of certain build elements to meet the budget - without harming the overall impression. And here our favorite trick returns: curtains and drapes. Inexpensive, yet impactful. They create layers, atmosphere, and privacy - exactly what you need in an exhibition hall.
The island booth for Mars Furniture was a “no shouting” project - and that’s precisely why it worked for the product. Contrast organized the backdrop, layering created atmosphere and zones, LEDs supported orientation, and the content stayed simple and clear.
The furniture had the full stage. Everything else was there to help.
Start by deciding what plays the lead role – then build everything else as support: contrast, a clear flow between zones, and one strong orientation point. An island works when it guides movement, not when it tries to be impressive from every angle.
Yes – if they’re integrated into the architecture and have a clear role: organize zones, show the offer to passersby, and strengthen branding. If screens start competing with the furniture, you get the opposite effect.
Spend where people actually feel it (light, spatial rhythm, cohesion), and save where it doesn’t change the experience. In this project, the simplest element – curtains/drapes – delivered one of the strongest effects: layers, atmosphere, and soft privacy.
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