How to use multimedia to build the mood at a trade show booth?

If you dream of creating a unique atmosphere, find out what you can achieve with multimedia stage design?

Eyes see, brain works

More than 80% of information about the world reaches our consciousness through the sense of sight. People consciously use this fact to influence their surroundings and convince others of their goals.

Colours have an elaborate symbolism, and scientists have been analysing their properties for years and trying to determine the influence of colours on human mood and behaviour. Architects advise what colour to choose for an interior depending on its function, and justify their advice with research findings.

Certain associations associated with colours are also common, for example, a red car is bound to be fast, and a green package is likely to contain an environmentally friendly product. As strongly as to colour, human perception responds to light. The type of lighting we are exposed to can have a sleep-inducing or stimulating effect, and access to daylight has a decisive effect on mental state in the long run.

Of course, all of these well-known truths are successfully used in marketing. Brands, products, political projects take on colours and signs to arouse the right emotions in the public, to encourage purchases or votes.

Multimedia — bring your trade show booth to life and create an unforgettable experience

Multimedia is a strong reinforcement for all traditional media. Modern technologies make it possible to achieve spectacular effects with appropriately dosed images, color, light and sound.

The fair provides an opportunity to use multimedia in a creative and uninhibited way.

At the booth, it is possible to display video materials and images on large-format screens surrounded by a dedicated, professionally designed and executed scenography.

Your message can appear on a huge 3x3m totem and dominate the surroundings, or on the contrary, ooze gently from the screens placed among floral and plant compositions. It all depends on what effect you need.

Set design plus multimedia — creating a mood

In the hands of imaginative artists, multimedia technologies become a wonderful means of expression. Designers arrange the stand space, taking into account the client's assumptions and available space. They select appropriate furniture, plants and decorative elements creating the atmosphere of the stand.

They create places conducive to longer conversations on comfortable sofas or, on the contrary, space that facilitates the quick exchange of specific information, if the situation requires it. Thanks to these efforts, trade show visitors become an audience participating in a designed situation. They move in a pre-designed way, look at images and listen to sounds prepared especially for them.

The whole that is the trade fair booth designed consistently, together with the content, also makes the company's non-verbal message accurately reach interested customers.

The image says more

See our completed multimedia booth projects. Our portfolio includes examples of large installations using large-format screens, like our presentation prepared for the 2023 Event Industry Forum.

We needed space for casual conversations, hence multiple stands with comfortable chairs and tables. A huge screen visible from all sides, presented dynamic, three-dimensional images, as we wanted to showcase our capabilities.

For Shneider Electric, a leading brand in the field of automation and energy management, we designed a booth combining the theme of advanced technology and environmental thought. We equipped the installation with a monitor embedded in a wall of weed, an interactive totem, and complemented it with live green plants.